There are many places on the web where a site owner can find Zen Cart templates that use their specific company color scheme and branding. With a help of Zen Cart themes the internet site can include the colors and branding associated with a certain brand or maybe an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.
A web site owner may opt to go and hire a web designer to give his store a highly customized look, this has some disadvantages however. The very fist point - it's the time needed to find the right designer with the needed skill set. Designing for Zen Cart is rather different from designing web-sites using the more widespread HTML and CSS languages.
Another aspect to consider is the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart templates is definitely the route to take.
The upside to employing a designer to give your website a custom look is that you will have an original design which enables your website and business be prominent among the others. Your internet site is usually the first opinion a customer has of your business, and there's no other opportunity to make a first impression.
A professionally designed web site that is pleasing to the eye and easy to navigate instills confidence in your products and helps keep customers on your web page, increasing the odds of them making a purchase.
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